Next to the Ritz Carlton and Kapalua Resort, this beach is backed with full facilities. It is a long, sandy beach that is sometimes crowded. Weekends and holidays are most likely the days where people visit this area.The beach is far less touristy than Kaanapali and very much less developed. During high surf with strong rip currents and powerful waves can become dangerous.
If you want to experience surfing and boogie boarding, there is often good surf during north swells.
This beach was named after the man who introduced pineapple to the West Maui. His legacy ended in 2010 when the last commercial pineapple operations closed in the place.